Website optimisation is the process in improving a website’s rankings within the organic listings of search engines.
Istech Web Design Carlow offer website optimisation services (also known as search engine optimisation, SEO or web optimisation) to both existing and new clients.
With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines such as Google and Bing.
As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. We work in partnership with all of our clients to maximize the search engine performance of their websites.
Website Promotion Strategies
We use a variety of strategies in our website optimisation projects including:
- Social Book Marking
- Press Releases
- Directory Submission
- Article Submission
At Istech Web Design Carlow we will help you make intelligent keyword choices, ensure your source code is well written so your website’s relevant content is presented clearly to both the user and the search engines. This is the only way to achieve good, long term results.
Organic SEO Vs Pay Per Click (PPC)
It is also useful to understand the difference between ‘organic website optimisation’ and ‘paid listings’.
Paid search engine listings can be purchased through ‘PPC’ such as Google‘s AdWords service and can achieve results almost instantly. The purpose of organic optimisation is to achieve long-term high ranking listings in the organic section of the search results. Both approaches have their advantages and disadvantages and we often recommend a combination of both for a short period of time, particularly for new websites.
Website Optimisation (SEO) Costs
Unlike many companies, Istech Web Design Carlow operate on a no contract basis. If you wish to cancel you’re organic or PPC campaign with us at any time, then you can!
We are so confident that what we do works, we don‘t need to enforce contracts or ‘buy-out clauses’. We know that if it works for you, then you will continue your campaign with us.